App Development New York

UI/UX DESIGN PROCESS

With eight years of experience working on hundreds of projects, we've honed our processes to a specific goal: getting results. We care about understanding you and your customers, in service of creating experiences that deliver

App Development New York

  • User Research

  • Personas Ethnographic research Interviews & observations Task analysis & user stories
App Development New York

  • Understanding

  • Listen to stakeholders Understand business objectives Functional requirements Technology constraints
App Development New York

  • Wireframes

  • Concept sketching System/Process flow Information architecture Interaction design
App Development New York

  • Analytics & Discovery

  • Metrics & analysis Competitive analysis Ideation & strategy Benchmarking
App Development New York

  • Finalize & Code

  • Finalize UX deliverables Suggestions / next steps Code front-end interaction
App Development New York

  • Mockups & Prototypes

  • Brand identity integration High-fidelity mockups Interactive prototypes
Make Change
User Testing
Idea Generation
Feedback Evaluation
User Testing & Observation Cycle

Three Qualitative Benefits

  • App Development New York

  • Higher User Satisfaction

  • Eventual quantitative benefits:
  • Higher conversion
  • Decreased churn and bounce rate
  • More patience
  • App Development New York

  • Enhanced Credibility

  • Eventual quantitative benefits:
  • More interest
  • Brand trust, lower bounce
  • Decreased churn and bounce rate
  • App Development New York

  • Increased Customer Loyalty

  • Eventual quantitative benefits:
  • Positive perception
  • Better word of mouth
  • Long term retention

Our designs add VALUE

  • App Development New York

  • Poor UX Carries Negative Consequences and Diminishes Value

  • Decreased Sales
  • Dissatisfied Customers
  • Poor Ratings and Reviews
  • Negative Impact on Brand
  • Increased Need for Training
  • App Development New York

  • Good UX Leads to Better Products and More Value

  • Increased Sales
  • Increased Customer Satisfaction/Loyalty
  • Better Reviews and Word of Mouth
  • Positive Impressions
  • Decreased Training, Support, Errors
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