What is it and why is it important?
International SEO involves optimizing web content for multiple languages or multiple locations. Let's take an example. Imagine you have an online store: you sell WordPress plugins in many countries. To increase your sales in Germany, you've decided to translate your content into German and create a German site. Now, you have two variations of the same page: English and German versions. Pretty straightforward, you'd say? Well, there's more.
Especially if you want to target countries with similar languages or countries where multiple languages are used, this will pose some challenges.
If your online business is doing well in your country, you might consider expanding to international markets. May be you're already selling internationally, but International SEO is all about driving international traffic organically. If you'd like your website to be found in Google Search results in other target countries, international SEO, or multilingual SEO can help you achieve your international goals.
Let's revisit the example we discussed before in light of this. By making a German variation of your original English site, you've made it possible for users searching in German to find your product or service. In the end, international SEO is all about addressing the needs of your users.